Hi there, I’m Justin.  Guess what? I’m advertising for the first time ever! Now, I don’t have a lot of advertising experience, but I do have a lot of nut butter experience. Which sounds pretty weird, if you think about it, but in all my years in the nut butter industry, I’ve found it’s best […]

You know what scares me? The fact that I still find it somewhat difficult to color inside the lines. Don’t judge. I’m working on it. While I’m definitely more of a nut butter artist than a colored penciler, I do find coloring to be quite relaxing. They say coloring helps both kids and adults channel creativity […]

Have you been naughty or nice this year? Wait, that’s the wrong holiday…Either way, it’s an optimum time to start planning for Halloween. More specifically, what you’re going to eat around Halloween. Luckily, I’ve made it pretty easy with this collection of concoctions. They’re scarily delicious (and pretty darn cute). 1. Chocolate Hazelnut Cookie Monsters 2. White […]

1. Make PB&Js (or AB&Js!) for the week and throw them in the freezer, so they’re ready to go. 2. Freeze water bottles or juice boxes to use as an ice pack. 3. Be prepared with a stash of little notes, jokes and cards to place in your child’s lunchbox each day. Search for “Printable […]

Let’s just make this short and sweet, because you’ve got things to make (see below). It’s summer. Camp fires are a blazin’. Graham crackers and marshmallows are plentiful. And s’mores are on the brain. I’m a simple man, and the traditional graham and toasty marshmallow sammy (with a Peanut Butter Cup, of course) usually does […]

Get ready to whip up “the best thing you’ve ever made.” And that direct quote is very serious. Someone walked into the kitchen, snatched one of these babies, looked me straight in the eye and said “this is the best thing you’ve ever made.” To which I replied, “WHO SAID YOU COULD HAVE ONE OF THOSE?!” Juuuuuuust […]

Bee-hold. This is un-bee-lievable. Simply bee-utiful. Ok, ok, if you haven’t heard the buzz, the bee problem is serious and worth more than a few bad puns. Honey bees are dying off at a rate of 44% per year. As a company that relies heavily on all the delicious hard work those bees do, we […]

The best way to teach your kiddos about healthy snacking is to lead by example. So, I headed to the Boulder Indoor Soccer Center and packed some hungry parents a snack. Then, I let the SoccerTykes in on the snacking action. I’ve gotta say, it was a “gooooooooal!” all around.    

Does anyone actually know the origin of the term Jack-o’-lantern? I’m sure you smarties out there in internet land have the answer, but I’m choosing not to ask señor search engine and instead, I’m opting to change said name. I bet you’ve never carved a JUSTIN-O’-LANTERN in your life. Well, it’s a new day, my friends. First things first, my […]

Please sir, I want s’more. Correction. I want ALL of the Peanut Butter Banana S’mores Bars. Let me at ’em, let me at ’em! I’ll confess that this recipe was kind of an accident. OK, not an accident, because they are flawless, but it was definitely a “let’s wing it and see what happens” moment. It […]